Ask Me Another
10:37 am
Thu February 27, 2014

Product Placement IV

Originally published on Thu February 27, 2014 12:03 pm

What if companies put their products in the titles of films? In this game, combine the names of famous brands and movies to imagine the resulting product placement, like "Some Like It Hot Pockets."

Heard in Episode 310: Fact Check Me Another

Copyright 2014 NPR. To see more, visit http://www.npr.org/.

Transcript

(SOUNDBITE OF MUSIC)

OPHIRA EISENBERG, HOST:

Welcome back TO ASK ME ANOTHER, NPR and WNYC's hour of trivia, puzzles and word games. I'm Ophira Eisenberg and we are going to try to stop the editor of the "2014 World Almanac," Sarah Janssen in t a bit. But first, let's say hello to our next two contestants Harry Marker and Dan Esposito.

(APPLAUSE)

EISENBERG: Now Harry, you used to run a trivia night. Is that correct?

HARRY MARKER: I didn't. Yeah. I worked in a bar and so one day I was like hey, how about I do a trivia night? And so I did until they fired me for other reasons. And I...

(LAUGHTER)

MARKER: It kind of fell off after that.

(LAUGHTER)

EISENBERG: There's $1,000 follow up questions. Was your trivia night hard?

MARKER: It was. I feel like there weren't many things that you could kind of figure out. It was sort of like, it had to be like oh, I...

EISENBERG: Sounds like a terrible, terrible trivia night.

MARKER: It had to be like, oh, I got that like on a Snapple can at some point.

EISENBERG: All right. Fun. Dan, you, I know you know a lot of stuff. One of your interests, I don't know what it is. I'd love you to explain it to me, crypto zoology. Please explain.

(APPLAUSE)

UNIDENTIFIED MAN: Woo.

DAN ESPOSITO: Yeah.

EISENBERG: You have a fan. The one other person...

ESPOSITO: That's usually about how many people in a room. I'm aware of it. It's literally the study of hidden animals, Bigfoot, the Loch Ness Monster, that kind of stuff.

EISENBERG: Yeah.

ESPOSITO: Like looking for those. I don't do it. I used to work at a store at a store in Boston called the Greater Boston Research Institute.

EISENBERG: Cool.

ESPOSITO: It was a ton of fun and working there I sort of caught this bug of like finding all that stuff really interesting. Because it's bizarre. It's crazy.

EISENBERG: Oh so you know the difference between like you're I'm never going to find the Loch Ness monster.

ESPOSITO: Oh yeah, they're all absolutely fake.

EISENBERG: OK. All right. Phew.

(LAUGHTER)

JONATHAN COULTON: Thank you.

EISENBERG: All right. So this game is one of the absolute favorites. It's called product placement. Jonathan, you are no stranger to selling out.

COULTON: Whoa.

AUDIENCE: Whoa.

COULTON: I'd like to think of it as buying in.

(LAUGHTER)

COULTON: Product placement in movies is getting more and more obvious - like for instance James Bond drinking Heineken in "Sky Fall" seems unlikely, if you know James Bond. So we thought what if we took product placement even further and shoehorned ads into existing movies. And what if we updated the titles to reflect it? It might sound like this. Puzzle guru, John Chaneski, give us an example.

JOHN CHANESKI: After witnessing a gangling killing, two musicians go on the run by joining an all girl band. They dress in drag, squeezing themselves into skirts like meat and cheese stuffed into a name brand microwavable high. That would be some like it Hot Pockets.

(LAUGHTER)

COULTON: So contestants...

(LAUGHTER)

COULTON: Contestants, I will give you a short synopsis of the film with a reference to a product or company suddenly added in, tastefully. You put the product into the film title and here's or company. OK. Here we go. Zach Braff wrote, directed and starred in this 2004 film about a depressed young man who returns home to New Jersey and begins to see what life has to offer - like Natalie Portman and never-ending Pasta Bowls at chain Italian restaurants.

(SOUNDBITE OF BELL)

COULTON: Dan.

ESPOSITO: Olive Garden State?

COULTON: That's right.

EISENBERG: Yeah.

(APPLAUSE)

EISENBERG: Which might also be the name for New Jersey. Like it might work. I don't know.

COULTON: That's probably more accurate than Garden State.

EISENBERG: It might be more accurate. Is he truly Santa Claus or just adorable old mental patient? As Natalie Wood explains in this holiday classic, I do believe that the salad dressing spread taste even better than mayonnaise.

(SOUNDBITE OF BELL)

EISENBERG: Dan.

ESPOSITO: Miracle Whip on 34th Street.

EISENBERG: Yeah. Exactly. Santa lost weight that year.

(LAUGHTER)

COULTON: This courtroom drama attempts to uncover what really happened that fateful day in Guantanamo. Did Colonel Jessup order the code red or did he just ordered King Cone from an ice cream truck?

(SOUNDBITE OF BELL)

COULTON: Harry.

UNIDENTIFIED WOMAN: You got it.

MARKER: Thanks.

COULTON: A little encouragement from the audience.

(LAUGHTER)

MARKER: I don't get it, sadly.

(LAUGHTER)

COULTON: Harry says I give up. Dan, do you know what it is?

(SOUNDBITE OF BELL)

ESPOSITO: It's got to be like a few good Mr. Frosty's. I don't know.

COULTON: No I'm sorry that's wrong too. Audience, you know what it is?

AUDIENCE: A few good humor men.

COULTON: A few good humor men. That's right. That's one for the audience.

EISENBERG: You can't handle the sprinkles. Either of you.

(LAUGHTER)

EISENBERG: This 1946 film noire is famously confusing but when you see Bogart and the called together on screen, you just know they're going to end up between the sheets, enjoying two individualized conference zones on a mattress with adjustable firmness.

(SOUNDBITE OF BELL)

EISENBERG: Dan.

ESPOSITO: Casa - oh, no. That's not right.

(LAUGHTER)

COULTON: Harry.

MARKER: The big sleep number bed?

COULTON: Yes.

(LAUGHTER)

MARKER: The big sleep number bed?

EISENBERG: Yes. That's right. That's right.

(APPLAUSE)

EISENBERG: Nice. In the final chapter of this raunchy comedy series Bradley Cooper, Ed Helms and Zach Galifianakis returned to Las Vegas searching for Ken Jeong, missing gold and a chocolate covered candy bar filled with whipped nugget that was introduced in 1932.

(SOUNDBITE OF BELL)

EISENBERG: Dan.

ESPOSITO: Hangover Three Milky Way.

AUDIENCE: Oh.

(SOUNDBITE OF BELL)

EISENBERG: Harry.

MARKER: The Hangover Three Musketeers.

EISENBERG: Yes.

(APPLAUSE)

COULTON: All right. This is your last clue. Robert De Niro stars as Jake LaMotta, a middleweight boxer whose life is a violent mixture of arrogance, fear, and touring waste energy drinks.

(SOUNDBITE OF BELL)

COULTON: Dan.

ESPOSITO: A raging Red Bull.

COULTON: Raging Red Bull is right.

(APPLAUSE)

COULTON: John Chaneski, how did our contestants do?

CHANESKI: Our perfect product placer is Dan. Congratulations, Dan.

(APPLAUSE)

EISENBERG: Nice job, Dan. We'll see you later at our ASK ME ANOTHER final round.

(SOUNDBITE OF MUSIC)

UNIDENTIFIED WOMAN: (Singing) My one little advice is Coke, Coca-Cola nights, ice cold cola. Transcript provided by NPR, Copyright NPR.

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