From the Heart to the Plate

May 15, 2014

All thanks to Landers, Fray and Clark,
the turn of the century had launched
many irons, coffee percolators, samovars,
Another in that list is their variety of toasters.

The smallest of the house would sit
and watch so the bread won't burn to a crisp.
It was done with the assistance of a lever
if the bread was too hot for them to handle.

The designs kept their standard shape and size
until the company pulled from their sleeves a surprise.
They called it the "Sweetheart," and what set it apart
from the others was its shape of a heart.

Credit Stephanie Nobert / New Britain Industrial Museum

A push of a button was how it operated.
A swinging bread basket was what it generated.
Slipping the bread inside was hassle-free,
the swinging basket returned from the button's release.

The buttons could even make the basket rotate
in the opposite direction so it could showcase
both sides of the bread beginning to toast.
This gave more reason for the consumer to boast.

The "Sweetheart" sold plenty in the twenties,
Just before the Great Depression effected many.
The toaster has evolved much since the 1910s,
and never as lovely as the "Sweetheart" was then.