If you Google interim White House communications director Hope Hicks, you'll find plenty of articles referencing her youth (she's 28), her time as a model and her work in corporate public relations for Ivanka Trump's brand.
But people who know her say if that's all you hear, you'll conjure an incomplete image of Hicks.
"They say, 'Well, Hope is so beautiful. She's a model, that's the only reason Donald Trump hired [her]' — it's not true at all," says Sam Nunberg, an adviser to President Trump from 2011 to mid-2015. "Anybody who underestimates her is making a big mistake."