marketing

epSos .de / Flickr Creative Commons

It’s national distracted driving awareness month again, which means police will be out on the state’s roads and highways checking to see if you’re using your phone while you're driving. But it’s a targeted effort and not all police departments participate. 

Starwood

The drama involving Stamford’s Starwood Hotels and Resorts continues. It now looks as if the company will go with its original merger partner after all. 

It's been called "perhaps the most contentious issue in the food industry": Should food products be labeled to indicate they contain genetically modified ingredients?

Connecticut Sun

The American Athletic Conference women’s basketball tournament tips off this week. It brings together a college program and a professional franchise that have revolutionized the sport: the UConn women’s basketball team and the WNBA’s Connecticut Sun.

Chion Wolf / WNPR

The 2016 presidential race is shaping up to be unusual, including in the decreased impact advertising has on polling.

Susi (daveandsusi) / Creative Commons

We once did a show about beer jingles, which is a great example of how a product becomes a culture. Cereal as a culture, is off the charts. There's the box, there's the prize, there's the character, there's the jingles, there's the commercials. Most of us can probably sing some jingles and discuss favorite cereal personae from our childhoods, which makes it kind of weird when marketing experts tell us that cereal consumption is in decline.

A logo that has been called racist and offensive will stay as the seal of a central New York village. The logo appears to show a white man choking a Native American.

 


Residents of a central New York village want to keep their logo that has been called racist and offensive because it appears to show a white man choking a Native American.

People entering North Adams will soon see new signs that highlight the past, present and future of Massachusetts’ smallest city.

Jeff Cohen / WNPR

When Hartford Mayor Pedro Segarra began his early rhetorical push, he used a decent amount of "us versus them" talk.

WWE Lures Former Fans Back To Pro Wrestling

Aug 24, 2015

This story is part of Only A Game’sTime Show” which examines how the passage of time influences sports.

David Shoemaker has been writing about professional wrestling since 2010, at which point his stories weren’t reaching a broad audience.

The argument over genetically modified food has been dominated, in recent years, by a debate over food labels — specifically, whether those labels should reveal the presence of GMOs.

The battle, until now, has gone state by state. California refused to pass a labeling initiative, but Maine, Connecticut and Vermont have now passed laws in favor of GMO labeling.

Charlie Smart / WNPR

The Hartford Yard Goats unveiled their team logo on Wednesday, featuring a feisty goat chewing on a baseball bat.

The nostalgic colors and lettering refer to Hartford sports history -- the Whalers -- and the old New Haven-Hartford-New York train line logo. A "yard goat" is a term for a type of rail car.

    

A new report accuses crisis pregnancy centers of deceptive advertising, and distributing false information about reproductive health to their clients.

Ameetav Nangrani / Creative Commons

When was the last time you enjoyed a sugary soft drink? If it's been a while, it may be because health movements have begun to turn consumers away from sodas.

But the sugar content in juices, iced teas, and energy drinks is also very high. It begs the question: why are some connoisseurs now trying to break only their soda habits, and what makes others remain dedicated to their favorite carbonated drink?

Marc N. Belanger / Creative Commons

Connecticut's tourism industry contributed $14 billion to the state's economy in 2013, a three percent increase from the year before, according to a new economic impact study.

Jessica Hill / The Associated Press

Governor Dannel Malloy has struck back at a marketing campaign mounted by supporters of an Oklahoma Indian tribe after controversy over payday loans which charged illegal interest rates. 

Musicians are always searching for inspiration, and sometimes they find it in some unlikely places.

Take Brian Friedland, a prolific Boston composer and jazz pianist who’s discovered a creative goldmine in his cupboards. He takes words on packaging for products such as granola, mouthwash and tea, then sets them to some pretty sophisticated music. Friedland calls the funny-but-serious project “Household Items” and he has a new CD.

[Youtube]

Kate Ter Haar / Creative Commons

Customers of Connecticut Light and Power, Yankee Gas, and other Northeast Utility brands are getting used to a new name as of Monday. All of NU’s subsidiaries are now Eversource Energy. 

New England Brewing Co.

A Connecticut brewery says it will no longer use the name and likeness of Mohandas Gandhi on one of its beers following complaints that the marketing was offensive.

New England Brewing Co. / Facebook

A Connecticut brewery that drew condemnation in the U.S. and India for its beer that carries the name and likeness of Mohandas Gandhi said it's received threats and is seeking a way to end the uproar. 

Northeast Utilities

Northeast Utilities is adopting a new name as part of a rebranding effort. 

Many things made with paper have become relics because of computers and the Internet: the Rolodex, multivolume encyclopedias, even physical maps.

Now take a look in your mailbox or somewhere around your house. There's a good chance you'll see a shopping catalog, maybe a few of them now that it's the holiday season.

"I ignore them," says Rick Narad, a professor at California State University, Chico. "I get them in the mail sometimes, and they don't make it into the house. I walk past the recycling bin, and they go right in."

It's one of the biggest ironies of NBC's gamble tonight with the blockbuster production Peter Pan Live!

This incredibly earnest TV musical just might succeed if enough people hate it.

As I scrolled through tweets about a panel on agricultural entrepreneurs at the SXSW Eco conference earlier this month, one caught my eye. The sender was Vance Crowe, Monsanto's director of millennial engagement.

Corporate America is currently caught up in a torrid infatuation with millennials, who befuddle and torment the companies who want their dollars.

Chion Wolf

You know campaign commercials, those things you fast-forward through whenever you can. Despite your best efforts, you've probably seen more of them than you intended to this season and heaven knows, campaigns and outside interest groups have shown no interest in cutting back on them.

Ad spending in this election cycle is poised to break  $1 billion dollars, according to the Wesleyan Media Project. In Connecticut, most of the advertising is focused on the highly competitive gubernatorial race with occasional excursions into the 5th Congressional District.

Vermont is known for its green pastures, farmsteads and roads free of billboards. The founders of the new social network Ello live in the state, and they want to bring Vermont-like serenity to the Internet.

"We set out to prove that a social network will survive and thrive that doesn't have a business model of selling ads to its users," says CEO and co-founder Paul Budnitz.

Despite all the cheerleading for healthy eating, Americans still eat only about 1 serving of fruit per day, on average. And our veggie consumption, according to an analysis from the Centers for Disease Control and Prevention, falls short, too.

How To Botch Latino Outreach

Aug 8, 2014

Even as Republican leaders wrap up a summer meeting in Chicago where they're preparing for 2016, the party's fate in that election may be getting shaped in other places.

Some people have had it with "natural" food.

For fifteen years, Urvashi Rangan, director of consumer safety and sustainability for Consumer Reports, has been pointing out that "natural" is just about the most misleading label that you'll ever see on a food package. Yet consumers still look for that word, food companies still love to use it and the Food and Drug Administration can't or won't define it.

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