marketing

Holiday Mail
7:41 am
Thu December 11, 2014

Here's Why Retailers Keep Sending You Catalogs

The number of catalogs mailed in the U.S. peaked in 2007, according to the Direct Marketing Association. It's come down since then, but last year it reached 11.9 billion.
NPR

Originally published on Fri December 19, 2014 7:51 pm

Many things made with paper have become relics because of computers and the Internet: the Rolodex, multivolume encyclopedias, even physical maps.

Now take a look in your mailbox or somewhere around your house. There's a good chance you'll see a shopping catalog, maybe a few of them now that it's the holiday season.

"I ignore them," says Rick Narad, a professor at California State University, Chico. "I get them in the mail sometimes, and they don't make it into the house. I walk past the recycling bin, and they go right in."

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Television
3:17 am
Thu December 4, 2014

Hate The Idea Of 'Peter Pan Live'? NBC Is Counting On It

NBC is hoping you might just hate Peter Pan Live! (starring Allison Williams) enough to watch it.
Virginia Sherwood AP

Originally published on Thu December 4, 2014 10:40 am

It's one of the biggest ironies of NBC's gamble tonight with the blockbuster production Peter Pan Live!

This incredibly earnest TV musical just might succeed if enough people hate it.

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Marketing
4:42 pm
Wed October 29, 2014

Monsanto Hired This Guy To Help It Win Over Millennials

The headquarters of Monsanto, near St. Louis, Mo. Monsanto is the world's largest seed supplier.
Juliette Michel AFP/Getty Images

Originally published on Thu October 30, 2014 11:08 am

As I scrolled through tweets about a panel on agricultural entrepreneurs at the SXSW Eco conference earlier this month, one caught my eye. The sender was Vance Crowe, Monsanto's director of millennial engagement.

Corporate America is currently caught up in a torrid infatuation with millennials, who befuddle and torment the companies who want their dollars.

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The Colin McEnroe Show
12:13 pm
Tue October 21, 2014

Connecticut's Nasty Campaign Ads

Steven Wolfberg is the Principal, and Chief Creative Officer for Cronin and Company
Chion Wolf

You know campaign commercials, those things you fast-forward through whenever you can. Despite your best efforts, you've probably seen more of them than you intended to this season and heaven knows, campaigns and outside interest groups have shown no interest in cutting back on them.

Ad spending in this election cycle is poised to break  $1 billion dollars, according to the Wesleyan Media Project. In Connecticut, most of the advertising is focused on the highly competitive gubernatorial race with occasional excursions into the 5th Congressional District.

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Social Media
7:46 am
Wed October 1, 2014

'Ello' Aims For A Return To Ad-Free Social Networking

Ello is a new, invitation-only social network that aims to thrive and survive on a business model that does not include selling user data or advertising.
Ello.co

Originally published on Wed November 12, 2014 1:55 pm

Vermont is known for its green pastures, farmsteads and roads free of billboards. The founders of the new social network Ello live in the state, and they want to bring Vermont-like serenity to the Internet.

"We set out to prove that a social network will survive and thrive that doesn't have a business model of selling ads to its users," says CEO and co-founder Paul Budnitz.

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Consumers
3:29 am
Mon August 25, 2014

Grocers Lead Kids To Produce Aisle With Junk Food-Style Marketing

A kids healthy snacks display at Giant Eagle.
Courtesy of Giant Eagle

Originally published on Fri August 29, 2014 4:09 pm

Despite all the cheerleading for healthy eating, Americans still eat only about 1 serving of fruit per day, on average. And our veggie consumption, according to an analysis from the Centers for Disease Control and Prevention, falls short, too.

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Politics
12:26 pm
Fri August 8, 2014

How To Botch Latino Outreach

Rep. Mo Brooks, R-Ala., speaks with reporters following a closed-door Capitol Hill meeting in October 2013.
Susan Walsh AP

Originally published on Fri August 8, 2014 2:20 pm

Even as Republican leaders wrap up a summer meeting in Chicago where they're preparing for 2016, the party's fate in that election may be getting shaped in other places.

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Misleading Labels
5:49 pm
Tue June 24, 2014

'Natural' Food Sounds Good But Doesn't Mean Much

Advocates say consumers may assume that the "natural" label is the same as "organic."
iStockphoto

Originally published on Wed June 25, 2014 9:50 am

Some people have had it with "natural" food.

For fifteen years, Urvashi Rangan, director of consumer safety and sustainability for Consumer Reports, has been pointing out that "natural" is just about the most misleading label that you'll ever see on a food package. Yet consumers still look for that word, food companies still love to use it and the Food and Drug Administration can't or won't define it.

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NFL
1:52 pm
Wed June 18, 2014

Washington Redskins' Trademark Registrations Cancelled

Several of the Washington Redskins' trademark registrations have been canceled. The team will appeal the decision.
Nick Wass AP

Originally published on Wed June 18, 2014 5:25 pm

The U.S. Patent and Trademark Office has revoked the trademark of the NFL's Washington Redskins, after ruling in a case brought by five Native Americans who say the name disparages them. While the decision could have wide repercussions, it does not require the team to change its name. It is also subject to appeal, which the team has confirmed it will pursue.

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Marketing the State
7:47 am
Fri April 25, 2014

Connecticut Showcases "Revolutionary Thoughts"

Connecticut wants your thoughts to turn to a Nutmeg State vacation while you're finishing up the laundry.
State of Connecticut

Connecticut is “still revolutionary” all over again, with the launch of another year of the state’s tourism campaign. This time the theme is “revolutionary thoughts.”    

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Smoking Concerns
1:26 pm
Tue April 8, 2014

E-Cigarette Bill Would Ban Marketing to Kids

Credit scyther5/iStock / Thinkstock

Two members of Connecticut's congressional delegation have launched a bill that would ban companies from marketing e-cigarettes to children.

But they ran into some vocal opposition during a press conference to launch the legislation.

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Amber Robust
12:32 pm
Sun March 30, 2014

By Any Other Name, Does Vermont's Maple Syrup Taste As Sweet?

Vermont has dropped the old system of grading of maple syrup in favor of a new plan that names both color and flavor.
Toby Talbot AP

Originally published on Sun March 30, 2014 5:59 pm

At Green's Sugarhouse in Poultney, Vt., visitors are gathered around four squeeze bottles of maple syrup, sampling the each under brand-new labels.

Vermont recently replaced its syrup grading system and now uses new names that make different syrups sound more like wine or expensive coffee.

Gone is the former system, with names like "Fancy," "Grade A Dark Amber" and "Grade B." The new labels give both the color — "Golden," "Amber" or "Dark" — and a flavor description: "Delicate," "Rich," "Robust" or "Strong."

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Legislative Session
4:25 pm
Wed March 12, 2014

Malloy Wants to Ban Sale of E-Cigarettes to Minors

Governor Malloy speaks about the bill at the Trinity College Boys & Girls Club in Hartford.
Credit Jeff Cohen / WNPR

Governor Dannel Malloy wants to ban the sale of electronic cigarettes to minors. He said the makers of the devices may be trying to hook smokers while they're young. 

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Marketing
11:18 am
Fri February 21, 2014

Ads Focused On A Few Drug Risks Might Make Them Memorable

When an ad contains too much information, the most important parts may not stick.
iStockphoto

Originally published on Fri February 21, 2014 6:02 pm

The way that prescription drugs are advertised on TV could be better, especially when it comes to communicating the risks and side effects of medicines. Now the Food and Drug Administration is calling for research into how the ads could be improved.

The problem, as Michael Wolf, a health services researcher and cognitive scientist at Northwestern University's Feinberg School of Medicine describes it, is that most ads work like this:

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Transportation
9:49 am
Thu February 20, 2014

Hartford-New Britain Busway is on Track, But Lacks a Marketing Budget

James Redeker of the DOT spoke about the busway during a state transportation committee meeting on Wednesday.
Credit CT-N

Connecticut transportation officials told state legislators on Wednesday that a multi-million-dollar bus corridor being built between Hartford and New Britain is on budget and on time.

But DOT Commissioner James Redeker also found himself fielding skeptical questions from members of the Transportation Committee as he pitched Connecticut's first bus-based mass transit project. 

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Drugstores
1:13 pm
Wed February 5, 2014

By Dropping Cigarettes, CVS Gives Its Reputation A Boost

A CVS pharmacy in Orlando, Fla., is one of more than 7,600 stores where the company will stop selling tobacco products by October.
John Raoux AP

Originally published on Thu February 13, 2014 6:24 pm

When drugstore chain CVS said Wednesday that it would stop selling tobacco products by October, the company also told investors that the move would probably cost it $2 billion a year in lost sales.

CVS says it has figured out unspecified ways to help make up for the profits from cigarettes and other tobacco products.

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Smoking
10:05 am
Wed January 8, 2014

Anti-Smoking Measures Have Saved Millions of Lives

"The Flintstones" show was once sponsored by Winston cigarettes.

It was 1960 when Winston cigarettes sponsored the popular TV cartoon series, "The Flintstones." Four years later, the U.S. Surgeon General released a groundbreaking report spelling out the harmful effects of smoking, a compilation of the best scientific evidence at the time. 

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Olympics
5:10 am
Wed January 8, 2014

Lindsey Vonn Is Out, But Some Advertisers May Still Win

Skier Lindsey Vonn in Vail, Colo., in November. Vonn's high profile has won her several lucrative commercial sponsors, including Red Bull, Procter & Gamble, Under Armour and Rolex, among others.
Doug Pensinger Getty Images

Originally published on Wed January 8, 2014 8:50 am

Lindsey Vonn's decision to sit out next month's Olympic Games because of a knee injury is surely a personal and professional disappointment for the Alpine skiing star. But Olympic athletes with Vonn's star power also mean big advertising dollars — and not competing in Sochi may create winners and losers among the skier's sponsors.

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The Colin McEnroe Show
10:41 am
Tue December 17, 2013

How Do We Determine the Value of Art?

A Jeff Koons red balloon flower
Credit Wikimedia Commons

A Francis Bacon triptych, "Three Studies of Lucian Freud" sells for $142.4 million.

Jeff Koons work sells for $58.4 million, making it the most expensive art by a living artist to sell at auction.

Is any art really worth this much or do a few wealthy investors artificially drive up the market to divert the rest of us from the reality of overall declining sales. If art is not worth as much as certain vested interests want us to believe, how do we determine the real worth of art?

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Advertising
4:32 pm
Mon December 16, 2013

Energy Drink Companies Find Unique Ways to Market to Children

The Red Bull RC Helicopter.
Ray Hardman WNPR

In a press conference at the legislative office building in Hartford on Monday, U.S. Senator Richard Blumenthal called on energy drink companies to stop marketing their product to children through toys bearing the energy drink's logo.

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Tourism
2:07 pm
Wed February 27, 2013

Tourism Districts Under Threat

Harriet Jones

Connecticut’s tourism districts are preparing to make their pitch to the legislature about why they should survive in these straitened economic times. WNPR’s Harriet Jones reports.

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The Colin McEnroe Show
3:42 pm
Wed May 23, 2012

The Real Revolutionary Connecticut & Other State's Theme Songs

rich701, Flickr Creative Commons

Maybe what Connecticut needed, during and immediately after the American Revolution, was a huge marketing campaign like the one recently announced. As most of you know, the state has just jumped into a $27 million marketing push with the slogan "Still Revolutionary."

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Where We Live
1:37 pm
Tue May 15, 2012

A Revolutionary State Marketing Campaign?

Chowder, Inc

If Connecticut’s new marketing campaign is any indication, we’re a state filled with “history.”

History is the main theme behind the 2-year, $27 million tourism project - which now has the tagline, “Connecticut: Still Revolutionary.”  It’s meant to capitalize not just on our role in the revolutionary war as well as the revolutionary thinkers, builders and tinkerers our state has been home to.  

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Slogans
10:04 am
Tue May 15, 2012

Connecticut Launches New Marketing Campaign

The state has launched its new marketing campaign with the slogan – “Connecticut, Still Revolutionary.” The campaign is the result of a four-month project conducted by an outside consultancy.

The state will spend $27 million over two years marketing itself as a tourism destination – a far cry from the recent past, when Connecticut’s marketing budget was reduced to just one dollar. At a press conference to launch the new campaign, the state’s tourism director Randy Fiveash says surveys elsewhere in the country show that budget cut hurt Connecticut.

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The Colin McEnroe Show
4:28 pm
Wed January 18, 2012

An Argument To Self Publish

Flickr Creative Commons, mccun934

It seems oddly fitting that today we're doing a show about performers and writers who, rather than seek the approval of publishers and entertainment companies, put everything together on their own. They produce. They publish. They market. They, if all goes well, collect.

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Where We Live
10:35 am
Fri January 6, 2012

Checking In On Hartford's Brand

Chion Wolf

2011 saw the city of Hartford embark on a grand new plan to market itself. We’ll get an update from Oz Griebel on how the effort to sell the capitol city is moving along.

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The Colin McEnroe Show
12:18 pm
Thu October 27, 2011

Poster Boy Subverts Advertising, One Slice At A Time

Patrick Raycraft, The Hartford Courant

You're about to meet Poster Boy, an artist who defaces and rearranges advertising posters so that new messages appear. His work is up at Real Art Ways and we recorded this interview late last week.

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Internet and Marketing
12:40 pm
Mon October 3, 2011

Web Marketing Growth Industry In CT

Last year U.S. companies spent more than $26 billion advertising on the Internet. They’re on track to surpass that record number in 2011. In the latest in our occasional series, WNPR’s Harriet Jones looks at the small Connecticut companies who are benefiting from that trend.

Times might be hard in many industries right now, but at the offices of WebSolutions in Meriden, you’d never know it.

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The Colin McEnroe Show
10:49 am
Tue September 13, 2011

The Horsepower Behind Hartford

jglazer75, Wikipedia.

The recent MetroHartford Alliance roll-out of new logos and ad campaigns irritated a lot of people, including me, because the whole thing seemed so disconnected from the Hartford I know.

It was the work of a Canadian marketing company which seemed to know about as much about Hartford as I know about Toronto. They said they had talked to a lot of key stakeholders, but they didn't seem to have talked to anybody I think of when I think about the bees who make Hartford buzz.

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The Colin McEnroe Show
2:41 pm
Tue August 2, 2011

The Check-Out Lane Experience

Lomo-Cam, Flickr Creative Commons

Ah, the supermarket! The temple of abundance!
Listen to  Don Delillo's characters describe it in the novel "White Noise":

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