marketing

Kate Ter Haar / Creative Commons

Customers of Connecticut Light and Power, Yankee Gas, and other Northeast Utility brands are getting used to a new name as of Monday. All of NU’s subsidiaries are now Eversource Energy. 

New England Brewing Co.

A Connecticut brewery says it will no longer use the name and likeness of Mohandas Gandhi on one of its beers following complaints that the marketing was offensive.

New England Brewing Co. / Facebook

A Connecticut brewery that drew condemnation in the U.S. and India for its beer that carries the name and likeness of Mohandas Gandhi said it's received threats and is seeking a way to end the uproar. 

Northeast Utilities

Northeast Utilities is adopting a new name as part of a rebranding effort. 

Many things made with paper have become relics because of computers and the Internet: the Rolodex, multivolume encyclopedias, even physical maps.

Now take a look in your mailbox or somewhere around your house. There's a good chance you'll see a shopping catalog, maybe a few of them now that it's the holiday season.

"I ignore them," says Rick Narad, a professor at California State University, Chico. "I get them in the mail sometimes, and they don't make it into the house. I walk past the recycling bin, and they go right in."

It's one of the biggest ironies of NBC's gamble tonight with the blockbuster production Peter Pan Live!

This incredibly earnest TV musical just might succeed if enough people hate it.

As I scrolled through tweets about a panel on agricultural entrepreneurs at the SXSW Eco conference earlier this month, one caught my eye. The sender was Vance Crowe, Monsanto's director of millennial engagement.

Corporate America is currently caught up in a torrid infatuation with millennials, who befuddle and torment the companies who want their dollars.

Chion Wolf

You know campaign commercials, those things you fast-forward through whenever you can. Despite your best efforts, you've probably seen more of them than you intended to this season and heaven knows, campaigns and outside interest groups have shown no interest in cutting back on them.

Ad spending in this election cycle is poised to break  $1 billion dollars, according to the Wesleyan Media Project. In Connecticut, most of the advertising is focused on the highly competitive gubernatorial race with occasional excursions into the 5th Congressional District.

Vermont is known for its green pastures, farmsteads and roads free of billboards. The founders of the new social network Ello live in the state, and they want to bring Vermont-like serenity to the Internet.

"We set out to prove that a social network will survive and thrive that doesn't have a business model of selling ads to its users," says CEO and co-founder Paul Budnitz.

Despite all the cheerleading for healthy eating, Americans still eat only about 1 serving of fruit per day, on average. And our veggie consumption, according to an analysis from the Centers for Disease Control and Prevention, falls short, too.

How To Botch Latino Outreach

Aug 8, 2014

Even as Republican leaders wrap up a summer meeting in Chicago where they're preparing for 2016, the party's fate in that election may be getting shaped in other places.

Some people have had it with "natural" food.

For fifteen years, Urvashi Rangan, director of consumer safety and sustainability for Consumer Reports, has been pointing out that "natural" is just about the most misleading label that you'll ever see on a food package. Yet consumers still look for that word, food companies still love to use it and the Food and Drug Administration can't or won't define it.

The U.S. Patent and Trademark Office has revoked the trademark of the NFL's Washington Redskins, after ruling in a case brought by five Native Americans who say the name disparages them. While the decision could have wide repercussions, it does not require the team to change its name. It is also subject to appeal, which the team has confirmed it will pursue.

State of Connecticut

Connecticut is “still revolutionary” all over again, with the launch of another year of the state’s tourism campaign. This time the theme is “revolutionary thoughts.”    

scyther5/iStock / Thinkstock

Two members of Connecticut's congressional delegation have launched a bill that would ban companies from marketing e-cigarettes to children.

But they ran into some vocal opposition during a press conference to launch the legislation.

At Green's Sugarhouse in Poultney, Vt., visitors are gathered around four squeeze bottles of maple syrup, sampling the each under brand-new labels.

Vermont recently replaced its syrup grading system and now uses new names that make different syrups sound more like wine or expensive coffee.

Gone is the former system, with names like "Fancy," "Grade A Dark Amber" and "Grade B." The new labels give both the color — "Golden," "Amber" or "Dark" — and a flavor description: "Delicate," "Rich," "Robust" or "Strong."

Jeff Cohen / WNPR

Governor Dannel Malloy wants to ban the sale of electronic cigarettes to minors. He said the makers of the devices may be trying to hook smokers while they're young. 

The way that prescription drugs are advertised on TV could be better, especially when it comes to communicating the risks and side effects of medicines. Now the Food and Drug Administration is calling for research into how the ads could be improved.

The problem, as Michael Wolf, a health services researcher and cognitive scientist at Northwestern University's Feinberg School of Medicine describes it, is that most ads work like this:

CT-N

Connecticut transportation officials told state legislators on Wednesday that a multi-million-dollar bus corridor being built between Hartford and New Britain is on budget and on time.

But DOT Commissioner James Redeker also found himself fielding skeptical questions from members of the Transportation Committee as he pitched Connecticut's first bus-based mass transit project. 

When drugstore chain CVS said Wednesday that it would stop selling tobacco products by October, the company also told investors that the move would probably cost it $2 billion a year in lost sales.

CVS says it has figured out unspecified ways to help make up for the profits from cigarettes and other tobacco products.

It was 1960 when Winston cigarettes sponsored the popular TV cartoon series, "The Flintstones." Four years later, the U.S. Surgeon General released a groundbreaking report spelling out the harmful effects of smoking, a compilation of the best scientific evidence at the time. 

Lindsey Vonn's decision to sit out next month's Olympic Games because of a knee injury is surely a personal and professional disappointment for the Alpine skiing star. But Olympic athletes with Vonn's star power also mean big advertising dollars — and not competing in Sochi may create winners and losers among the skier's sponsors.

Wikimedia Commons

A Francis Bacon triptych, "Three Studies of Lucian Freud" sells for $142.4 million.

Jeff Koons work sells for $58.4 million, making it the most expensive art by a living artist to sell at auction.

Is any art really worth this much or do a few wealthy investors artificially drive up the market to divert the rest of us from the reality of overall declining sales. If art is not worth as much as certain vested interests want us to believe, how do we determine the real worth of art?

Ray Hardman / WNPR

In a press conference at the legislative office building in Hartford on Monday, U.S. Senator Richard Blumenthal called on energy drink companies to stop marketing their product to children through toys bearing the energy drink's logo.

Harriet Jones

Connecticut’s tourism districts are preparing to make their pitch to the legislature about why they should survive in these straitened economic times. WNPR’s Harriet Jones reports.

rich701, Flickr Creative Commons

Maybe what Connecticut needed, during and immediately after the American Revolution, was a huge marketing campaign like the one recently announced. As most of you know, the state has just jumped into a $27 million marketing push with the slogan "Still Revolutionary."

Chowder, Inc

If Connecticut’s new marketing campaign is any indication, we’re a state filled with “history.”

History is the main theme behind the 2-year, $27 million tourism project - which now has the tagline, “Connecticut: Still Revolutionary.”  It’s meant to capitalize not just on our role in the revolutionary war as well as the revolutionary thinkers, builders and tinkerers our state has been home to.  

The state has launched its new marketing campaign with the slogan – “Connecticut, Still Revolutionary.” The campaign is the result of a four-month project conducted by an outside consultancy.

The state will spend $27 million over two years marketing itself as a tourism destination – a far cry from the recent past, when Connecticut’s marketing budget was reduced to just one dollar. At a press conference to launch the new campaign, the state’s tourism director Randy Fiveash says surveys elsewhere in the country show that budget cut hurt Connecticut.

Josh Madison (Flickr Creative Commons)

Connecticut is working to get back on the tourism map...and the Eastern part of the state is a big part of that plan.

The region has some of the most evocative names... “Mystic Country” and “The Quiet Corner.” It has legendary seaports like New London and Stonington, and the many perfect little New England towns along the Connecticut River.

But how is the tourism industry holding up during the recession? And how will the state’s plan affect the many small businesses in the region.

Flickr Creative Commons, mccun934

It seems oddly fitting that today we're doing a show about performers and writers who, rather than seek the approval of publishers and entertainment companies, put everything together on their own. They produce. They publish. They market. They, if all goes well, collect.

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