marketing

Misleading Labels
5:49 pm
Tue June 24, 2014

'Natural' Food Sounds Good But Doesn't Mean Much

Advocates say consumers may assume that the "natural" label is the same as "organic."
iStockphoto

Originally published on Wed June 25, 2014 9:50 am

Some people have had it with "natural" food.

For fifteen years, Urvashi Rangan, director of consumer safety and sustainability for Consumer Reports, has been pointing out that "natural" is just about the most misleading label that you'll ever see on a food package. Yet consumers still look for that word, food companies still love to use it and the Food and Drug Administration can't or won't define it.

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NFL
1:52 pm
Wed June 18, 2014

Washington Redskins' Trademark Registrations Cancelled

Several of the Washington Redskins' trademark registrations have been canceled. The team will appeal the decision.
Nick Wass AP

Originally published on Wed June 18, 2014 5:25 pm

The U.S. Patent and Trademark Office has revoked the trademark of the NFL's Washington Redskins, after ruling in a case brought by five Native Americans who say the name disparages them. While the decision could have wide repercussions, it does not require the team to change its name. It is also subject to appeal, which the team has confirmed it will pursue.

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Marketing the State
7:47 am
Fri April 25, 2014

Connecticut Showcases "Revolutionary Thoughts"

Connecticut wants your thoughts to turn to a Nutmeg State vacation while you're finishing up the laundry.
State of Connecticut

Connecticut is “still revolutionary” all over again, with the launch of another year of the state’s tourism campaign. This time the theme is “revolutionary thoughts.”    

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Smoking Concerns
1:26 pm
Tue April 8, 2014

E-Cigarette Bill Would Ban Marketing to Kids

Credit scyther5/iStock / Thinkstock

Two members of Connecticut's congressional delegation have launched a bill that would ban companies from marketing e-cigarettes to children.

But they ran into some vocal opposition during a press conference to launch the legislation.

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Amber Robust
12:32 pm
Sun March 30, 2014

By Any Other Name, Does Vermont's Maple Syrup Taste As Sweet?

Vermont has dropped the old system of grading of maple syrup in favor of a new plan that names both color and flavor.
Toby Talbot AP

Originally published on Sun March 30, 2014 5:59 pm

At Green's Sugarhouse in Poultney, Vt., visitors are gathered around four squeeze bottles of maple syrup, sampling the each under brand-new labels.

Vermont recently replaced its syrup grading system and now uses new names that make different syrups sound more like wine or expensive coffee.

Gone is the former system, with names like "Fancy," "Grade A Dark Amber" and "Grade B." The new labels give both the color — "Golden," "Amber" or "Dark" — and a flavor description: "Delicate," "Rich," "Robust" or "Strong."

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Legislative Session
4:25 pm
Wed March 12, 2014

Malloy Wants to Ban Sale of E-Cigarettes to Minors

Governor Malloy speaks about the bill at the Trinity College Boys & Girls Club in Hartford.
Credit Jeff Cohen / WNPR

Governor Dannel Malloy wants to ban the sale of electronic cigarettes to minors. He said the makers of the devices may be trying to hook smokers while they're young. 

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Marketing
11:18 am
Fri February 21, 2014

Ads Focused On A Few Drug Risks Might Make Them Memorable

When an ad contains too much information, the most important parts may not stick.
iStockphoto

Originally published on Fri February 21, 2014 6:02 pm

The way that prescription drugs are advertised on TV could be better, especially when it comes to communicating the risks and side effects of medicines. Now the Food and Drug Administration is calling for research into how the ads could be improved.

The problem, as Michael Wolf, a health services researcher and cognitive scientist at Northwestern University's Feinberg School of Medicine describes it, is that most ads work like this:

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Transportation
9:49 am
Thu February 20, 2014

Hartford-New Britain Busway is on Track, But Lacks a Marketing Budget

James Redeker of the DOT spoke about the busway during a state transportation committee meeting on Wednesday.
Credit CT-N

Connecticut transportation officials told state legislators on Wednesday that a multi-million-dollar bus corridor being built between Hartford and New Britain is on budget and on time.

But DOT Commissioner James Redeker also found himself fielding skeptical questions from members of the Transportation Committee as he pitched Connecticut's first bus-based mass transit project. 

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Drugstores
1:13 pm
Wed February 5, 2014

By Dropping Cigarettes, CVS Gives Its Reputation A Boost

A CVS pharmacy in Orlando, Fla., is one of more than 7,600 stores where the company will stop selling tobacco products by October.
John Raoux AP

Originally published on Thu February 13, 2014 6:24 pm

When drugstore chain CVS said Wednesday that it would stop selling tobacco products by October, the company also told investors that the move would probably cost it $2 billion a year in lost sales.

CVS says it has figured out unspecified ways to help make up for the profits from cigarettes and other tobacco products.

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Smoking
10:05 am
Wed January 8, 2014

Anti-Smoking Measures Have Saved Millions of Lives

"The Flintstones" show was once sponsored by Winston cigarettes.

It was 1960 when Winston cigarettes sponsored the popular TV cartoon series, "The Flintstones." Four years later, the U.S. Surgeon General released a groundbreaking report spelling out the harmful effects of smoking, a compilation of the best scientific evidence at the time. 

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Olympics
5:10 am
Wed January 8, 2014

Lindsey Vonn Is Out, But Some Advertisers May Still Win

Skier Lindsey Vonn in Vail, Colo., in November. Vonn's high profile has won her several lucrative commercial sponsors, including Red Bull, Procter & Gamble, Under Armour and Rolex, among others.
Doug Pensinger Getty Images

Originally published on Wed January 8, 2014 8:50 am

Lindsey Vonn's decision to sit out next month's Olympic Games because of a knee injury is surely a personal and professional disappointment for the Alpine skiing star. But Olympic athletes with Vonn's star power also mean big advertising dollars — and not competing in Sochi may create winners and losers among the skier's sponsors.

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The Colin McEnroe Show
10:41 am
Tue December 17, 2013

How Do We Determine the Value of Art?

A Jeff Koons red balloon flower
Credit Wikimedia Commons

A Francis Bacon triptych, "Three Studies of Lucian Freud" sells for $142.4 million.

Jeff Koons work sells for $58.4 million, making it the most expensive art by a living artist to sell at auction.

Is any art really worth this much or do a few wealthy investors artificially drive up the market to divert the rest of us from the reality of overall declining sales. If art is not worth as much as certain vested interests want us to believe, how do we determine the real worth of art?

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Advertising
4:32 pm
Mon December 16, 2013

Energy Drink Companies Find Unique Ways to Market to Children

The Red Bull RC Helicopter.
Ray Hardman WNPR

In a press conference at the legislative office building in Hartford on Monday, U.S. Senator Richard Blumenthal called on energy drink companies to stop marketing their product to children through toys bearing the energy drink's logo.

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The Colin McEnroe Show
3:42 pm
Wed May 23, 2012

The Real Revolutionary Connecticut & Other State's Theme Songs

rich701, Flickr Creative Commons

Maybe what Connecticut needed, during and immediately after the American Revolution, was a huge marketing campaign like the one recently announced. As most of you know, the state has just jumped into a $27 million marketing push with the slogan "Still Revolutionary."

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Slogans
10:04 am
Tue May 15, 2012

Connecticut Launches New Marketing Campaign

The state has launched its new marketing campaign with the slogan – “Connecticut, Still Revolutionary.” The campaign is the result of a four-month project conducted by an outside consultancy.

The state will spend $27 million over two years marketing itself as a tourism destination – a far cry from the recent past, when Connecticut’s marketing budget was reduced to just one dollar. At a press conference to launch the new campaign, the state’s tourism director Randy Fiveash says surveys elsewhere in the country show that budget cut hurt Connecticut.

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The Colin McEnroe Show
4:28 pm
Wed January 18, 2012

An Argument To Self Publish

Flickr Creative Commons, mccun934

It seems oddly fitting that today we're doing a show about performers and writers who, rather than seek the approval of publishers and entertainment companies, put everything together on their own. They produce. They publish. They market. They, if all goes well, collect.

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Where We Live
10:35 am
Fri January 6, 2012

Checking In On Hartford's Brand

Chion Wolf

2011 saw the city of Hartford embark on a grand new plan to market itself. We’ll get an update from Oz Griebel on how the effort to sell the capitol city is moving along.

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The Colin McEnroe Show
12:18 pm
Thu October 27, 2011

Poster Boy Subverts Advertising, One Slice At A Time

Patrick Raycraft, The Hartford Courant

You're about to meet Poster Boy, an artist who defaces and rearranges advertising posters so that new messages appear. His work is up at Real Art Ways and we recorded this interview late last week.

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Internet and Marketing
12:40 pm
Mon October 3, 2011

Web Marketing Growth Industry In CT

Last year U.S. companies spent more than $26 billion advertising on the Internet. They’re on track to surpass that record number in 2011. In the latest in our occasional series, WNPR’s Harriet Jones looks at the small Connecticut companies who are benefiting from that trend.

Times might be hard in many industries right now, but at the offices of WebSolutions in Meriden, you’d never know it.

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The Colin McEnroe Show
10:49 am
Tue September 13, 2011

The Horsepower Behind Hartford

jglazer75, Wikipedia.

The recent MetroHartford Alliance roll-out of new logos and ad campaigns irritated a lot of people, including me, because the whole thing seemed so disconnected from the Hartford I know.

It was the work of a Canadian marketing company which seemed to know about as much about Hartford as I know about Toronto. They said they had talked to a lot of key stakeholders, but they didn't seem to have talked to anybody I think of when I think about the bees who make Hartford buzz.

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The Colin McEnroe Show
2:41 pm
Tue August 2, 2011

The Check-Out Lane Experience

Lomo-Cam, Flickr Creative Commons

Ah, the supermarket! The temple of abundance!
Listen to  Don Delillo's characters describe it in the novel "White Noise":

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The Colin McEnroe Show
2:17 pm
Fri July 29, 2011

The Nose: How Would You Market Hartford?

Courtesy Cundari Group

Today on the Nose, we talked about the controversial $200,000 marketing report released earlier this week.

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Where We Live
10:47 am
Wed June 8, 2011

Hedge Funds

AMagill, Creative Commons

Hedge Fund managers are America’s new economic elite...they weathered the storm of the financial collapse better than anyone, and have made the kind of money that’s hard to imagine.  In fact, author Sebastian Mallaby calls it “More Money Than God.” He’s studied the history of hedge funds for this bestselling book that’s - now out in paperback.  

He paints a picture of complicated men - who crave secrecy, exude eccentricity, and who have unlocked the mystery of how markets work, making billions in the process.

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Food
10:38 am
Fri June 3, 2011

Delivering From The Farm To The Kitchen

Nancy Eve Cohen

There’s been a growing demand for local food. But getting the food from the farm to consumers can take a lot of time and effort. WNPR’s Nancy Cohen reports on one business that’s trying to fill that niche.

The restaurant at the Copper Beach Inn in Ivoryton has set a big goal for itself. 90% of the food it serves this summer will be local

“Potatoes, onions, salt, everything!”

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Tourism
11:26 am
Tue March 1, 2011

Fight Brews Over Tourism Dollars

Harriet Jones

Tourism is vital industry for Connecticut, generating some $14 billion in visitor spending each year. Small businesses are the mainstay of the sector. But as WNPR’s Harriet Jones reports, many are worried about the future.

Governor Dannel Malloy says he gets it on tourism.

“We’re going to rethink in its entirety our approach to tourism—we’re going to work where partnerships work and we’re not going to carry partnerships that don’t work.”

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Small Business
2:48 pm
Mon February 14, 2011

Connecticut Exports Hit Record Level

Last year President Obama challenged the nation’s businesses to double their exports within 5 years. Connecticut has been responding to that call, and as WNPR’s Harriet Jones reports, small business has been a key part of the effort.

Exporting—selling products overseas—is complex and often challenging. It may not seem to be a natural fit for a small business. Not so, says economist Peter Gioia of the Connecticut Business and Industry Association.

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The Colin McEnroe Show
3:05 pm
Mon February 7, 2011

Best & Worst Super Bowl Ads 2011

Flickr Creative Commons, phrenzee

Today we'll be analyzing the commercials from last night's Super Bowl. Why? Because, as one writer for Salon.com put it, "We all accept the Super Bowl as less of a game than a pop culture nexus point -- a place where the American self-image asserts itself with familiar rituals ... while cautiously acknowledging the present and looking to the future. The Super Bowl's expansive and awkward mix of performers, images, products and messages is a spectacle of its own."

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