For fifteen years, Urvashi Rangan, director of consumer safety and sustainability for Consumer Reports, has been pointing out that "natural" is just about the most misleading label that you'll ever see on a food package. Yet consumers still look for that word, food companies still love to use it and the Food and Drug Administration can't or won't define it.
The U.S. Patent and Trademark Office has revoked the trademark of the NFL's Washington Redskins, after ruling in a case brought by five Native Americans who say the name disparages them. While the decision could have wide repercussions, it does not require the team to change its name. It is also subject to appeal, which the team has confirmed it will pursue.
At Green's Sugarhouse in Poultney, Vt., visitors are gathered around four squeeze bottles of maple syrup, sampling the each under brand-new labels.
Vermont recently replaced its syrup grading system and now uses new names that make different syrups sound more like wine or expensive coffee.
Gone is the former system, with names like "Fancy," "Grade A Dark Amber" and "Grade B." The new labels give both the color — "Golden," "Amber" or "Dark" — and a flavor description: "Delicate," "Rich," "Robust" or "Strong."
Originally published on Fri February 21, 2014 6:02 pm
The way that prescription drugs are advertised on TV could be better, especially when it comes to communicating the risks and side effects of medicines. Now the Food and Drug Administration is calling for research into how the ads could be improved.
The problem, as Michael Wolf, a health services researcher and cognitive scientist at Northwestern University's Feinberg School of Medicine describes it, is that most ads work like this:
Lindsey Vonn's decision to sit out next month's Olympic Games because of a knee injury is surely a personal and professional disappointment for the Alpine skiing star. But Olympic athletes with Vonn's star power also mean big advertising dollars — and not competing in Sochi may create winners and losers among the skier's sponsors.
A Francis Bacon triptych, "Three Studies of Lucian Freud" sells for $142.4 million.
Jeff Koons work sells for $58.4 million, making it the most expensive art by a living artist to sell at auction.
Is any art really worth this much or do a few wealthy investors artificially drive up the market to divert the rest of us from the reality of overall declining sales. If art is not worth as much as certain vested interests want us to believe, how do we determine the real worth of art?
In a press conference at the legislative office building in Hartford on Monday, U.S. Senator Richard Blumenthal called on energy drink companies to stop marketing their product to children through toys bearing the energy drink's logo.
Maybe what Connecticut needed, during and immediately after the American Revolution, was a huge marketing campaign like the one recently announced. As most of you know, the state has just jumped into a $27 million marketing push with the slogan "Still Revolutionary."
The state has launched its new marketing campaign with the slogan – “Connecticut, Still Revolutionary.” The campaign is the result of a four-month project conducted by an outside consultancy.
The state will spend $27 million over two years marketing itself as a tourism destination – a far cry from the recent past, when Connecticut’s marketing budget was reduced to just one dollar. At a press conference to launch the new campaign, the state’s tourism director Randy Fiveash says surveys elsewhere in the country show that budget cut hurt Connecticut.
It seems oddly fitting that today we're doing a show about performers and writers who, rather than seek the approval of publishers and entertainment companies, put everything together on their own. They produce. They publish. They market. They, if all goes well, collect.
Last year U.S. companies spent more than $26 billion advertising on the Internet. They’re on track to surpass that record number in 2011. In the latest in our occasional series, WNPR’s Harriet Jones looks at the small Connecticut companies who are benefiting from that trend.
Times might be hard in many industries right now, but at the offices of WebSolutions in Meriden, you’d never know it.
The recent MetroHartford Alliance roll-out of new logos and ad campaigns irritated a lot of people, including me, because the whole thing seemed so disconnected from the Hartford I know.
It was the work of a Canadian marketing company which seemed to know about as much about Hartford as I know about Toronto. They said they had talked to a lot of key stakeholders, but they didn't seem to have talked to anybody I think of when I think about the bees who make Hartford buzz.
Hedge Fund managers are America’s new economic elite...they weathered the storm of the financial collapse better than anyone, and have made the kind of money that’s hard to imagine. In fact, author Sebastian Mallaby calls it “More Money Than God.” He’s studied the history of hedge funds for this bestselling book that’s - now out in paperback.
He paints a picture of complicated men - who crave secrecy, exude eccentricity, and who have unlocked the mystery of how markets work, making billions in the process.
There’s been a growing demand for local food. But getting the food from the farm to consumers can take a lot of time and effort. WNPR’s Nancy Cohen reports on one business that’s trying to fill that niche.
The restaurant at the Copper Beach Inn in Ivoryton has set a big goal for itself. 90% of the food it serves this summer will be local
Tourism is vital industry for Connecticut, generating some $14 billion in visitor spending each year. Small businesses are the mainstay of the sector. But as WNPR’s Harriet Jones reports, many are worried about the future.
Governor Dannel Malloy says he gets it on tourism.
“We’re going to rethink in its entirety our approach to tourism—we’re going to work where partnerships work and we’re not going to carry partnerships that don’t work.”
Last year President Obama challenged the nation’s businesses to double their exports within 5 years. Connecticut has been responding to that call, and as WNPR’s Harriet Jones reports, small business has been a key part of the effort.
Today we'll be analyzing the commercials from last night's Super Bowl. Why? Because, as one writer for Salon.com put it, "We all accept the Super Bowl as less of a game than a pop culture nexus point -- a place where the American self-image asserts itself with familiar rituals ... while cautiously acknowledging the present and looking to the future. The Super Bowl's expansive and awkward mix of performers, images, products and messages is a spectacle of its own."