Originally published on Fri December 19, 2014 7:51 pm
Many things made with paper have become relics because of computers and the Internet: the Rolodex, multivolume encyclopedias, even physical maps.
Now take a look in your mailbox or somewhere around your house. There's a good chance you'll see a shopping catalog, maybe a few of them now that it's the holiday season.
"I ignore them," says Rick Narad, a professor at California State University, Chico. "I get them in the mail sometimes, and they don't make it into the house. I walk past the recycling bin, and they go right in."
Originally published on Thu October 30, 2014 11:08 am
As I scrolled through tweets about a panel on agricultural entrepreneurs at the SXSW Eco conference earlier this month, one caught my eye. The sender was Vance Crowe, Monsanto's director of millennial engagement.
Corporate America is currently caught up in a torrid infatuation with millennials, who befuddle and torment the companies who want their dollars.
You know campaign commercials, those things you fast-forward through whenever you can. Despite your best efforts, you've probably seen more of them than you intended to this season and heaven knows, campaigns and outside interest groups have shown no interest in cutting back on them.
Ad spending in this election cycle is poised to break $1 billion dollars, according to the Wesleyan Media Project. In Connecticut, most of the advertising is focused on the highly competitive gubernatorial race with occasional excursions into the 5th Congressional District.
Originally published on Wed November 12, 2014 1:55 pm
Vermont is known for its green pastures, farmsteads and roads free of billboards. The founders of the new social network Ello live in the state, and they want to bring Vermont-like serenity to the Internet.
"We set out to prove that a social network will survive and thrive that doesn't have a business model of selling ads to its users," says CEO and co-founder Paul Budnitz.
Originally published on Fri August 29, 2014 4:09 pm
Despite all the cheerleading for healthy eating, Americans still eat only about 1 serving of fruit per day, on average. And our veggie consumption, according to an analysis from the Centers for Disease Control and Prevention, falls short, too.
For fifteen years, Urvashi Rangan, director of consumer safety and sustainability for Consumer Reports, has been pointing out that "natural" is just about the most misleading label that you'll ever see on a food package. Yet consumers still look for that word, food companies still love to use it and the Food and Drug Administration can't or won't define it.
The U.S. Patent and Trademark Office has revoked the trademark of the NFL's Washington Redskins, after ruling in a case brought by five Native Americans who say the name disparages them. While the decision could have wide repercussions, it does not require the team to change its name. It is also subject to appeal, which the team has confirmed it will pursue.
Originally published on Sun March 30, 2014 5:59 pm
At Green's Sugarhouse in Poultney, Vt., visitors are gathered around four squeeze bottles of maple syrup, sampling the each under brand-new labels.
Vermont recently replaced its syrup grading system and now uses new names that make different syrups sound more like wine or expensive coffee.
Gone is the former system, with names like "Fancy," "Grade A Dark Amber" and "Grade B." The new labels give both the color — "Golden," "Amber" or "Dark" — and a flavor description: "Delicate," "Rich," "Robust" or "Strong."
Originally published on Fri February 21, 2014 6:02 pm
The way that prescription drugs are advertised on TV could be better, especially when it comes to communicating the risks and side effects of medicines. Now the Food and Drug Administration is calling for research into how the ads could be improved.
The problem, as Michael Wolf, a health services researcher and cognitive scientist at Northwestern University's Feinberg School of Medicine describes it, is that most ads work like this:
Originally published on Wed January 8, 2014 8:50 am
Lindsey Vonn's decision to sit out next month's Olympic Games because of a knee injury is surely a personal and professional disappointment for the Alpine skiing star. But Olympic athletes with Vonn's star power also mean big advertising dollars — and not competing in Sochi may create winners and losers among the skier's sponsors.
A Francis Bacon triptych, "Three Studies of Lucian Freud" sells for $142.4 million.
Jeff Koons work sells for $58.4 million, making it the most expensive art by a living artist to sell at auction.
Is any art really worth this much or do a few wealthy investors artificially drive up the market to divert the rest of us from the reality of overall declining sales. If art is not worth as much as certain vested interests want us to believe, how do we determine the real worth of art?
In a press conference at the legislative office building in Hartford on Monday, U.S. Senator Richard Blumenthal called on energy drink companies to stop marketing their product to children through toys bearing the energy drink's logo.
Maybe what Connecticut needed, during and immediately after the American Revolution, was a huge marketing campaign like the one recently announced. As most of you know, the state has just jumped into a $27 million marketing push with the slogan "Still Revolutionary."
If Connecticut’s new marketing campaign is any indication, we’re a state filled with “history.”
History is the main theme behind the 2-year, $27 million tourism project - which now has the tagline, “Connecticut: Still Revolutionary.” It’s meant to capitalize not just on our role in the revolutionary war as well as the revolutionary thinkers, builders and tinkerers our state has been home to.
The state has launched its new marketing campaign with the slogan – “Connecticut, Still Revolutionary.” The campaign is the result of a four-month project conducted by an outside consultancy.
The state will spend $27 million over two years marketing itself as a tourism destination – a far cry from the recent past, when Connecticut’s marketing budget was reduced to just one dollar. At a press conference to launch the new campaign, the state’s tourism director Randy Fiveash says surveys elsewhere in the country show that budget cut hurt Connecticut.
It seems oddly fitting that today we're doing a show about performers and writers who, rather than seek the approval of publishers and entertainment companies, put everything together on their own. They produce. They publish. They market. They, if all goes well, collect.
Last year U.S. companies spent more than $26 billion advertising on the Internet. They’re on track to surpass that record number in 2011. In the latest in our occasional series, WNPR’s Harriet Jones looks at the small Connecticut companies who are benefiting from that trend.
Times might be hard in many industries right now, but at the offices of WebSolutions in Meriden, you’d never know it.
The recent MetroHartford Alliance roll-out of new logos and ad campaigns irritated a lot of people, including me, because the whole thing seemed so disconnected from the Hartford I know.
It was the work of a Canadian marketing company which seemed to know about as much about Hartford as I know about Toronto. They said they had talked to a lot of key stakeholders, but they didn't seem to have talked to anybody I think of when I think about the bees who make Hartford buzz.