This weekend, Will Falls decided to skip the local mall near Raleigh, N.C., and shop online instead.
"No standing in line, no finding a parking spot," he says. "Just get comfortable and go at it."
Millions of Americans did the same — Falls helped contribute to an 8.5 percent increase in online shopping Monday compared with 2013, according to data from IBM.
That growth stands in contrast to an 11 percent drop in sales reported by the National Retail Federation at brick-and-mortar stores over the Black Friday weekend compared with a year ago.