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Your Connecticut Story

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http://cptv.vo.llnwd.net/o2/ypmwebcontent/Catie/Where%20We%20Live%2002-27-2012%20Seg%20A.mp3

The state of Connecticut is asking residents for their “Connecticut Stories” today...part of a new marketing push.

It may not prove to be “I Love New York” - the highly memorable 1970s campaign that rebranded a city and a state - and that had a young Dannel Malloy working on.  But Connecticut’s brand new effort to market itself is a big step up from the days of Governor Jodi Rell’s $1 promotion budget - which helped get the state wiped off of tourism maps of New England.  We’ll talk about the new campaign with state tourism director Randy Fiveash. 

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