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Tweets From The NYPD

WAMC Northeast Public Radio | By Dave Lucas
Published December 31, 2014 at 6:52 AM EST
NYPD Seeks To Engage With 'Twitter School,' Blog
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NYPD Seeks To Engage With 'Twitter School,' Blog

The nation's largest police department is sending its top brass to an in-house "Twitter school" as part of an effort to soften the NYPD's image and engage with the people they serve. 

NYPD Seeks To Engage With 'Twitter School,' Blog
Credit twitter
NYPD Seeks To Engage With 'Twitter School,' Blog

Every precinct and some special commands have a twitter account. 101 in total.

They're encouraged to send out helpful, pithy messages, and respond directly to the communities they serve. Here's a link to the main account. Commissioner Bill Bratton is trying to rebrand the department to counter criticism that it steps on people's civil rights. The public relations unit also developed a blog and a podcast that highlights departmental units. Bratton himself has nearly 22 thousand twitter followers.

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Dave Lucas
Dave Lucas is WAMC’s Capital Region Bureau Chief. Born and raised in Albany, he’s been involved in nearly every aspect of local radio since 1981. Before joining WAMC, Dave was a reporter and anchor at WGY in Schenectady. Prior to that he hosted talk shows on WYJB and WROW, including the 1999 series of overnight radio broadcasts tracking the JonBenet Ramsey murder case with a cast of callers and characters from all over the world via the internet. In 2012, Dave received a Communicator Award of Distinction for his WAMC news story "Fail: The NYS Flood Panel," which explores whether the damage from Hurricane Irene and Tropical Storm Lee could have been prevented or at least curbed. Dave began his radio career as a “morning personality” at WABY in Albany.
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