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Glasses get people talking.
Remember Sarah Palin? Last month, Politico ran an item suggesting that CNN's Wolf Blitzer had picked out new eyeglasses that closely resembled those of much younger, hipper New Yorker politics writer Ryan Lizza.
Watchers of the cable series "Boss" have grown accustomed to the ever changing eyewear styles worn by the character Kitty O'Neill, played by Kathleen Robertson.
One particular pair excited online discussion and turned out to be the "Lucky" model offered in the color champagne by Barton Perreira. Those run about $350, just for the frames.
Barton Perreira has a very high-end exclusive looking website, but the frames are actually made by the company that owns the eyeglass departments of Sears and Target not to mention Lens Crafters and Pearle Vision.
Today, we'll look at the business, psychology and future of eyeglasses. Leave your comments below, e-mail colin@wnpr.org or Tweet us@wnprcolin.