http://cptv.vo.llnwd.net/o2/ypmwebcontent/Commodore%20Skahill/The%20Colin%20McEnroe%20Show%2004-12-2012.mp3
In the beginning, there was no Internet.
If you were trying to pick out a restaurant in your town, you might ... ask your friends. If you were traveling far away you could ... ask your friends. Have they ever been to that place? No? No worries ... you can buy a guide book.
But what if you were in Rotterdam, no guide book in hand, standing on a street with three restaurants on it and feeling a bit peckish? You could read the menus in the window, but how's your Dutch?
Today, smartphone in hand, there's a pretty good chance that you can read some reviews by real people -- of almost anything. There are sites that rate videos, bars, antique stores, hotels, tourist attractions, doctors, professors. Instead of asking your friends, you are asking a larger hive of strangers. How reliable are they? What's happened to your instincts?
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