New York Times reporter John Broder got the kind of assignment that’s pretty sweet in these days of high-profile “tech” reporting - a road trip in a Tesla “model S” electric car.
His article - drawn from his experience of running out of battery power in the cold temperatures here in Connecticut - suggested that Tesla’s vision of the great American road trip “needs some work.”
Tesla CEO Elon Musk snapped back - calling the article a “fake.”
"We've taken great pains to ensure that the car works very well in the cold, which is why we're so incensed by this ridiculous article," he said on Bloomberg TV.
So there you have it - 2013 tech reporting in a nutshell. High-tech corporations expect the media to carry their future visions to a public hungry to buy more stuff. Sometimes media plays along...sometimes it doesn’t.
We talk with technology reporters about their jobs, reviewing products and the ethics surrounding tech journalism.