New research finds that our moods have an outsized impact on the decisions we make — shaping everything from the reviews we write on Yelp! to how much we procrastinate.
For example, Georgia Tech and Yahoo Labs researchers recently found that the best restaurant reviews are written on sunny days and the worst reviews on rainy days
Or as The Atlatnic’s Derek Thompson puts it: “In short: Yelp reviews are accidental weather reports.”
Thompson joins Here & Now‘s Jeremy Hobson to look at how our moods shape our decisions, and what that means for businesses’ bottom lines.
- The Atlantic: How Consumers’ Moods Drive Decisions
Guest
- Derek Thompson, senior editor at the Atlantic. He tweets @DKThomp.
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