Elections are the last remaining true mass market.
If you get 43 percent of toothpaste users to use a certain brand -- to love it above all others -- to buy it even when the competition is on sale, you are the King of Toothpaste. You have achieved what no other person could. If you get 43 percent of TV watchers to pick your program -- well, nobody ever does that. It's too hard. If you got 43 percent of all pay per view customers in a given week to choose your -- just as an example -- Wrestlemania program, you would have pulled off an incredible coup. But if you get 43 percent of the vote, you're a big loser. And in a way, that explains what happened to Linda McMahon. People who liked her really loved her. She became a celebrity in a way that few politicians can. But it doesn't matter much at 43 percent. Leave your comments below, e-mail firstname.lastname@example.org or Tweet us @wnprcolin.