The pharmaceutical industry has long used targeted ads on television and in magazines to encourage certain populations to use their medicines. Now drug companies, with the help of Facebook and Pandora, are buying ads to target specific individuals.
STAT business reporter Rebecca Robbins (@rebeccadrobbins) tells Here & Now’s Robin Young how these precision drug ads work.
Copyright 2021 NPR. To see more, visit https://www.npr.org.
This news story is funded in large part by Connecticut Public’s Members — listeners, viewers, and readers like you who value fact-based journalism and trustworthy information.
We hope their support inspires you to donate so that we can continue telling stories that inform, educate, and inspire you and your neighbors. As a community-supported public media service, Connecticut Public has relied on donor support for more than 50 years.
Your donation today will allow us to continue this work on your behalf. Give today at any amount and join the 50,000 members who are building a better—and more civil—Connecticut to live, work, and play.
