WNPR

Sujata Srinivasan

Reporter

Sujata reports for the WNPR News business desk. Her features range from small business, entrepreneurship, innovation and microfinance to local impact of quantitative easing and changing trendsin global markets. She’s reported from abroad for WNPR and helped develop a segment on jobs and economic recovery, part of the business coverage.

A fulltime freelancer, her work has appeared in numerous publications including the Hartford Business Journal, Forbes.com and the Indian edition of Forbes, where she’s had the honor of interviewing several Nobel Laureates in economics. She was also invited to cover the U.S. Department of State’s Global Diaspora Forum, hosted by Hillary Clinton. Previously, Sujata was the editor of the now defunct Connecticut Business Magazine, where she assigned and edited award-winning writing. She’s worked as an adjunct professor of economics; a senior editor at an investment firm; and was the interim bureau chief at CNBC-TV 18 in Chennai, India. At CNBC India, her occasional non-business reporting included the sensational kidnapping of a movie star by a sandalwood bandit.

Sujata has a master’s degree in economics from Trinity College, Hartford; a post-graduate diploma in journalism from the Times School of Journalism, New Delhi; and a bachelor’s degree in Business Administration from the University of Madras, Chennai. She is a recipient of the Jon Davidoff Scholarship for journalists from Wesleyan University.

Hunger, education, and poverty alleviation through entrepreneurship are the causes that she supports through donations and by organizing monthly food drives. A great fan of Mark Twain, she authored Twain’s biography for children, produced as a CD by Allegro Corp. Sujata and her husband enjoy scenic walks in beautiful New England, museums, theatre and travel. Favorites include watching the sunrise on Cadillac Mountain and sunset in Key West, kayaking in the Bermuda Triangle and seeing Much Ado About Nothing at Shakespeare’s Globe Theatre.

Sujata Srinivasan / WNPR

The city of Waterbury claims many firsts. The first brass in America was rolled here. It’s where the first pewter buttons were made, and the first Mickey Mouse watch was produced. One historic store on Bank Street sells products that are still uniquely made right here in Connecticut. 

Sujata Srinivasan / WNPR

What consumer product comes to mind when you think of Vermont? Maple syrup, Cabot cheese, or Ben & Jerry’s, perhaps? If that's what comes up in a kind of consumer word association, marketing gurus would nod their heads knowingly.

A strong product is great, but if you don’t build a strong brand, it won't sell. How are businesses and policy makers branding Connecticut-made products?

Sujata Srinivasan / WNPR

The odds were never in favor of small businesses. Data from the Small Business Administration shows that only about one-third of all start-ups make it beyond the first ten years. 

Sujata Srinivasan

As the pace of the gubernatorial campaign picks up, with the position up for re-election this November, Governor Dannel Malloy is making minimum wage a top priority issue. A further increase in the minimum wage is one of the most politically polarizing debates the legislature is likely to see this session. 

Pact

  We live in an age where our cell phones tell us how much to exercise and what to eat. And people find that it's helping them. 

Pages