WNPR

Laura Sydell

It's been lean times for some of YouTube's most popular video producers. In the last two weeks ad rates have gone down as much as 75 percent. The producers are caught up in a struggle between advertisers and YouTube over ad placement.

In recent weeks, reports showed ads from major brands placed with extremist and anti-Semitic videos. Companies such as General Motors, Audi and McDonald's pulled out of YouTube. That means there's less money for everyone.

Now YouTube is trying to convince these companies to come back. And that's meant adjusting the algorithm that places ads.

It's daunting to think about the number of products Apple has created that have transformed how most people use technology: the original Mac with the first mass-produced mouse, the iMac, the iPod, the iPhone, the iPad.

But fast-forward to 2017, and it appears that a lot of innovation is coming from other companies. Amazon has a hit with its Echo, a speaker device that responds to voice commands. Reviewers say Microsoft's Surface competes with the Mac. And now, Samsung's Galaxy S8 smartphone is getting raves because of its battery life and high-end screen.

There's a new brand on the Internet that's taking over some old ones — or at least old in Internet years. Yahoo and AOL are now under an umbrella company called Oath. The new brand has sparked more than a few jokes on Twitter and elsewhere.

One critic pointed out it sounded a lot like Oaf — and another asked if "Oof" was already taken. But with more than a billion customers, the combination has potential.

AOL CEO — soon to be Oath CEO — Tim Armstrong says consumers aren't really going to hear that name very much.

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MICHEL MARTIN, HOST:

Donald Trump frequently boasts about starting a movement, and sociologists say they are seeing unprecedented grass-roots activism across the country. They credit Trump for inspiring people to become politically engaged on the right — and even more so on the left. And many of those activists are brand new to the scene.

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