Media Kit


In September, 2013, CPBN launched WNPR News website (wnpr.org) — bringing you statewide news and feature stories from the WNPR radio news staff as well as NPR’s national newsroom, our local partners and by the communities we serve throughout Connecticut.  WNPR.org features Monday-Friday updates from our three local news/talk programs, Where We Live, The Colin McEnroe Show and The Faith Middleton Show and a 24/7 "Listen Live" stream of our radio broadcast.  Our mobile site at m.wnpr.org puts our local journalism and live radio stream in the palm of your hand. 

Our presentation will evolve, almost daily, as we rollout new features and respond to reader feedback and suggestions.

To advertise on our web or mobile site, or in our "WNPR News Daily Edition" e-newsletter,
please contact Nancy Bauer at nbauer@cpbn.org or call 860-275-7202.

WNPR.org Advertising Acceptability Guidelines:
WNPR News reserves the right to accept or decline any advertisement at its sole discretion. WNPR News will decline to accept advertising if it is aware that it is misleading, inaccurate or fraudulent or makes unfair competitive claims or fails to comply with its standards of decency.

The name of the sponsor or the person or group paying for the must be clearly identified in the ad creative. 

An advertisement may be declined because of the applicability of laws dealing with such matters as libel, copyright and trademark, the right to privacy, the sale of securities, the sale of real estate and restrictions on political advertising or advocacy activity.

WNPR News does not accept political campaign advertising. Political campaign advertising includes advertising on behalf of or in opposition to a candidate or slate of candidates for elective office, whether placed by a candidate, political party, PAC, corporation, individual or other entity. WNPR News accepts affirmative advertising from issue groups that does not endanger its nonprofit status. Such advertisements cannot be used to attack or fundraise and must be clearly labeled as advertisements. The person or group paying for them must be clearly identified. 

WNPR News reserves the right to label any advertisement with the word “advertisement” when, in its opinion, this is necessary to make clear the distinction between editorial material and advertising.

 

WNPR.org Web Display Ads — Mechanical Specifications


300 x 250 Display Banner: The WNPR News website (wnpr.org) features a generous display ad size which follows the IAB standard of 300 x 250 pixels. We serve a maximum of 2 ad placements per page - always in the right-hand column. 

• Dimensions: 300x250 pixels
• GIF/JPG size: 40k
• Flash size: 45 k
• Animation: Yes (soundless and non-expandable)
• Loops: 2
• Max frame rate: 30

ACCEPTABLE FORMATS:
• iFrame, Flash (3-10) and Javascript. All creative will be tested by NPM staff prior to campaign launch.
• 
RSS/newsletters require standard, non-Javascript tags.

See Mobile Guidelines below for mobile units and e-newsletter units.

ANIMATION GUIDELINES:
• For GIFs, the limit is 15 seconds, with a max of 3 frames at 2 seconds each and 2 loops.
• For Flash, the limit is 15 seconds at 30 frames per second. Animation should avoid quick or bright color cycles, and should not be CPU-intensive. After 15 seconds all animation must stop.

TRACKING AND DELIVERY
• 
Third-party tracking is accepted in most cases. Units served first-party will be billed off first-party data
• NPM uses Dart for Publishers, LimelightADS, LiveRail and Medialets for serving.

GENERAL GUIDELINES
• Limit of 5 creative executions per placement
• Banners must remain bounded in the allotted space in the page and must include a visible border around the edge. Banners may not float over page content, pop-up or initiate pop-ups from third-parties.
• No audio or video is permitted on in -page sponsorships. Exceptions may be made for certain in-banner video executions, provided the audio is user-initiated.• 
A clicktag must be encoded rather than a hard-coded click-through command:On(release) {getURL(clickTag,”_blank”);}
• Include a “target – =_blank” attribute in all linkable tags
• All text must be readable on 1024×768 resolution displays.
• Unless specifically excepted, no real or mimicked user controls, interactive elements or hovers are permitted on in-page sponsorships, including video controls, game play, etc.

Clients providing Flash Files for first– party serving must provide approved SWF, FLA, backup GIF/JPG and click-through URL. Clients’ third-party serving must traffic an NPR approved backup GIF or JPG.

WNPR Mobile Site Banner — Mechanical Specifications


The WNPR News mobile site  (m.wnpr.org) is automatically served on Android and iPhone screens in mobile-responsive format. 1 ad placement per screen 

• Dimensions: 320x50 pixels
• GIF/JPG size: 10k
• Flash size: 45 k
• Animation: Yes (soundless and non-expandable)
• Loops: 2
• Max
frame rate: 30

GENERAL GUIDELINES
• Typefaces should be large enough to read on a typical mobile display.
• Creative should clickthrough to a mobile-optimized 
landing page.
• No animation, audio or video is permitted in mobile banners.
 
MOBILE WEB
• Standard redirects can be used, or the units can be first-party served.
• We can accept JavaScript or 1×1 tracking pixels for 320×50 mobile banners.
• Banners must remain bounded in the allotted space in the page and must include a visible border around the edge.
• No audio or video is permitted on mobile banner sponsorships.
• Unless specifically excepted, no real or mimicked user 
controls, interactive elements or hovers are permitted, including video controls, game play, etc.
 

WNPR.org "Daily Edition" E-Newsletter Display Ads — Mechanical Specifications

180 x 150 Display Banner: The WNPR News "Daily Edition" e-newsletter features a generous display ad size which follows the IAB standard of 180 x 150 pixels. We serve a maximum of 3 ad placements e-mail - always in the right-hand column. 

• Dimensions: 180 x 150  pixels
• GIF/JPG size: 40k
• Flash size: 45 k
• Animation: No

ACCEPTABLE FORMATS:
• iFrame, Flash (3-10) and Javascript. All creative will be tested by NPM staff prior to campaign launch.
• 
RSS/newsletters require standard, non-Javascript tags.